Clik here to view.
Annual Appeal Letter Asks: Four Secrets Of Requesting Donations.
By Alan Sharpe, CFREIn the fundraising profession, the act of requesting funds from a donor is called “the ask.” When you are writing a fundraising letter and you arrive at the place where you must...
View ArticleClik here to view.
Annual Doesn’t Mean Annually in Direct Mail Fundraising Campaigns.
By Alan Sharpe, CFREOne of your greatest obstacles in operating a successful annual fund is thinking of it as an annual fund. The annual fund is so named because it runs for 12 months. Not because you...
View ArticleClik here to view.
Can You Write a One-Sentence Fundraising Letter?
By Alan Sharpe, CFREIn New York City, publishing capital of the world, lives an unorthodox book editor. He does not read manuscripts from aspiring authors. Instead, he asks the author to summarize the...
View ArticleNine Truths about Monthly Giving Fundraising
Does your charitable organization want to recruit more monthly donors? Or raise more money from your monthly giving program? Here are nine truths about monthly giving that apply to most non-profit...
View ArticleClik here to view.
The Art and Science of Keeping a Direct Mail Donor
By Billy Sharma The art lies in building and fostering a strong bond with your supporters. This is best achieved through compelling communications and quick responses to their generosity. Your appeal...
View ArticleClik here to view.
How to Create Compelling Direct Mail Fundraising Envelopes
By Billy Sharma One of the hardest things to do in direct marketing is to get the recipient to open your direct mail package, therefore, the outer envelope is of prime importance. Its function is more...
View Article
